Paleofy - a reference guide and blog about the Paleo Lifestyle

Background: The Paleo lifestyle and diet, aka caveman diet or hunter-gatherer diet, is the effort to eat foods and engage in activities that the human species has actually evolved for.

Basically, if something cannot be hunted, fished or found in nature -- it is not (healthy) food. I can't hunt cheese, I can't fish pasta, and I can't pull High Frusctose Corn Syrup from a tree -- so I should not eat them.
== is a blog and reference guide for people who would like to adopt or learn more about the Paleo diet.

(working on this project with Alex Nucci)



- The blog will also feature a store for relevant products.

Our customer acquisition strategy:

Phase 1: Explicit invitation coupled with Implicit invitation (social media)

Phase 2: SEO (SEO practices and content creation)