Brenda Kyle

Crafting, Learning and Healing

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Package Branding - Create a FOREVER customer on Etsy

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February 1, 2016 Published Intro/Trailer video - Package Branding.

Still not happy with my main image, plus I want to make sure wording isn't cut out in the thumbnail picture either. Giving that part a bit more thought and will play around with the graphics and images some more. - Any feelings on that?

1/31/16 I completed the live recording for the intro video. I ran into a ton of issues. I don't normally record videos this way, so it will take many hours to edit it and incorporate other materials to make it interesting. I will post my completed intro video on the first of February. This is much more challenging then I expected!

1/29/16 I shopped for vintage accessories today to share some package ideas for vintage sellers. I will give a sneek peak at some of the packaging ideas in the intro video. I am adding a picture of the items on Saturday. Creating some collage images of Etsy seller packaging. I gained permission from them prior to including them as model examples. They are from recent purchases and part of the inspiration for this class.

This is my final class outline 1/25/16 (link is below the screen shots)

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https://docs.google.com/document/d/1KqTl4lbGTlGcP8Pc7yKQozqm_hc74pen0l3k1UagUJw/edit?usp=sharing 

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Draft class link https://www.skillshare.com/classes/edit/1109658533 Package Branding - Create a FOREVER customer on Etsy

 

 Project Title: Packaging for a FOREVER customer on Etsy

Students will create a new branded design for their packaging, or redesign an existing packaging. Third option is to maintain your current branded style (some already have branded packaging), just add special touches: accessories, embellishments, better paper, free gift with a note or just a note.

Students will share ongoing project updates.

First Update

If a new design project: Share mood boards, collages of colors and things you like, a sample of branding you like (give photo credit/artist credit with these images)

Redesign project: Share images or mood boards of the parts of the design you want to change.

Add special touches: (branding is already done) share an image of materials, fibers, papers, supplies, items from nature that you favor or feel inspired by. 

Second Update is for all three types of projects

Share a draft image of your newly designed/modified product packaging. This will allow for student review, discussion, feedback and likes.

Final Update is for all three types of projects

Share a "staged" final photograph with new branded packaging. Create a professional looking image with natural lighting (worthy of attracting your desired customer on Etsy)

Digital Downloadable file products only - Project Updates

You can create a special experience for your digital customers to that never see a physical product from your shop. 

Digital First Update

Share images of your current receipt/message to buyers. Current offers or bonuses given to customers. Show us how it looks. If a new shop - create items for your customers based on your digital style.

Digital Second Update

Apply any of the new ideas, embellishments, offers, instructions or incentives for repeat customers. Create at least one new "special touch" to create a digital branding package. Share your draft image of your "digital branding package". This will allow for student review, discussion, feedback and likes.

Digital Final Update

Share a "staged" final photograph with new branded packaging. Create a professional looking image with special effects/filters  (worthy of attracting your desired customer on Etsy)

BONUS SHARES - post an image of your customer product reviews when they mention your new branded packaging!

By Brenda Kyle (Green) Social Media Image and Etsy Help Facebook Group Skillshare class: Package Branding - Create a FOREVER customer on Etsy

Screen capture of the outline, This is the link to view it (class topic outline) and progress on class development.

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