PURPLE & CHROME - Never Trade Your Soul | Skillshare Projects

RaShaun Burgess

Owner/Creator of Purple & Chrome



PURPLE & CHROME - Never Trade Your Soul

My name is RaShaun and I am the creator/owner of Purple & Chrome.  Purple & Chrome (a "Mindstyle" clothing brand: more on that later) is all about challenging everything, question everything.  It's sort of rebellious but not in the traditional lack of respect for authority sense of rebellious.  Its more so rebellious in the sense of challenging the status quo, questioning the answers that we were always told not to question.  Thinking for ourselves. Finding your own answers to your own questions. And doing this is what allows us to never trade our soul.  This is what Purple & Chrome is all about!


Tagline: Never Trade Your Soul (NTYS)

About: Purple:  Loving life and everything in it.

Chrome:  Being strong and tough enough to deal with the ills, contradictions, and bullshit that comes along with it.

Never Trade Your Soul:  All at the same time being yourself and never changing for anybody or anything.  Challenge everything!  Question everything!  Find your own answers to your own questions.

Purple & Chrome links:

main site, instagram, facebook, twitter, google+, youtube


Some Designs

Tee - MLK "Dream Arrested"

- For reasons external and internal/ through outside forces as well as our self imposed obstacles our dreams are often arrested.  MLK is the foremost example of someone being strong enough to deal with the ills of life (CHROME) while remaining true to himself pushing towards a DREAM!

Tee - Jesus Piece "Find Your Own Answers"

 - Philosophy... questions that might never be answered/ religion... answers that must never be questioned.  I think religion is a mental and spiritual crutch for people as all life's questions are supposedly answered so there isn't the need to search for more.  People get mentally lazy.  Purple & Chrome believes things including religion should be questioned.  Don't take the answers given to us for rule.  Lets find our own answers to our own questions.  This holds particularly true for me as like many people I grew up in the church.  But things never quite added up to me.  I had to unfollow my parents' religion and be my own leader on my own path; see what I believed for myself.

Tee - "True Religion"

- Spread Peace and Love.  Get Money and Respect.  That's My Religion.  This is something that I had to realize for myself by finding my own answers to my own questions.  Never Trade Your Soul.

Tee - Peace + Love = Purple & Chrome

Baseball Tee - P&C NTYS emblem

Hoodie - Logo hoodie

Crewneck Sweatshirt - NTYS

- People often trade their soul for the attention of the opposite sex.  Never Trade Your Soul not even for "her".  

Varsity Jacket

NTYS Beanie

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Everyone says they are a lifestyle brand but as I mentioned earlier, I like to say Purple & Chrome is a "Mindstyle" brand.  No diss to lifestyle brands out there but what really is a lifestyle? Your life style is made up of your surroundings, the people around you, the things you’re into. What determines all of those things? The way you think. The way you feel. Your personal frame of mind/ philosophy about self. This is why I say Purple & Chrome is a MINDSTYLE brand. It’s more a philosophy about life. It’s my personal philosophy about life.  That Mindstyle/philosophy I talk about is loving the (purple) about life but being (chrome) enough to deal with the ills.  All at the same time being yourself and never changing for anybody or anything.  Challenge everything!  Question everything!  Find your own answers to your own questions.

* I never saw myself as a designer or anything of the sort.  I only see myself as one person in the world with something to share.  I am an artist of sorts and clothing is just the canvas that I love to paint on.  I really do wear my heart, mind, and soul on my back as evident by Purple & Chrome.  Purple & Chrome is not about swag, money, bitches, or cars (which seems to be the only "cool" thing to be about).  Its about the cool uncool things like politics, religion, positivity, and their alternative points of view.  These are the things people don't want to talk about and will get upset about when you do.  But P&C will do it in a way that people will want to buy a tee because its dope but at the same time will have them THINKING about what it means.  At the end of the day we already have tshirts, hoodies, hats, and other everyday wears out there.  But I think people will dig Purple & Chrome because they share belief in the message and feel what we're talking about.

I would love to work with and learn from Jeff Staple and the good people at Staple Design/Reed Space to create a real business out of something which I feel can be a positive movement and/or a positive social contagion. Purple & Chrome is not about swag, money, bitches, or cars.  Its about something real that people can feel; and it happens to be dope!  Thank you... Peace Peace.


Purple & Chrome links:

main siteinstagramfacebooktwittergoogle+youtube


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