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Noel Bronson

Design Director

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PUER BY NOEL BRONSON

Lookbook photos. Full lookbook PDF link below.

PUER LOOKBOOK * To be used in accompany of orderform*

PUER. Interactive Lookbook. *Project for consumer with built in hyperlinks for translations SORTA lol*

**PUER BRANDBOOM ORDER FORM**

PUER S/S Line Sheet Order Form

**BETTER VIEW**

* Example of Order formed Filled out by Buyer*

** BETTER VIEW**

PUER COST SHEET

**BETTER VIEW**

Credit App:

Promo:

Pins with PUER logo and wordmark.

Stickers that allow people to give PUER thier own meaning.

ABOUT US!:

Puer  \ˈpyü-är\ |pewAR|

Noun (pl. puers \ˈpyü-ärs\)

1.             [in sing.] a person who embodies vigor and youthfulness.

•               the state or quality of creative freedom, freshness.

•               the early stage in development before one loses their playfulness to the boxed in idea of adulthood.

[Treated as sing. or pl.] a creative majority considered as an open-minded group.

 

ORIGIN: Latin puer aeternus for eternal boy, used in mythology to designate a child-god who is forever young. The puer in Jungian psychology is an archetype of the basic wondering of the human psyche. Puers see the world as an adventurous wonderland independent of social norms.

 Puer by Noel Bronson is a brand started in New York City by a team of individuals who believe that growing up does not have to consist of the mundane idea of adulthood.

"A notable characteristic of creativity is its special amalgam of the childlike and the adult like. This amalgam can occur both in the sphere of personality and in the sphere of ideas. It can be more positively tinged (when the childlike feature is innocence or freshness) or more negatively tinged (when the childlike feature is selfishness or retaliation)" – Howard Gardener

Gardener and many other scientists have profiled creative geniuses from the likes of Sigmund Freud to Picasso to Charles Darwin and the childlike attributes they present in approach to their work.

We’ve noticed that all the studies regarding creativity and childlike behavior and qualities shows a positive link between the two things. Though we do not feel these qualities make people predisposed to success we thank they are very important. Childlike traits are not vital to creativity but they have to ability to enhance the work process. If we look at highly creative individuals who are childlike in approaching their lives (searching for simplicity, adapting to change, always looking for new adventure) we see people who produce fresh, innovative work.

HIT US UP!:

PUERNY.COM

PUERNY.TUMBLR.COM

TWITTER.COM/PUERNY

INSTAGRAM.COM/PUERNY

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