Updated Feb, 5th 2013
What do you want to get across to viewers?
_the ability to understand a simple ecommerce site that will fuse ecommerce & blog characteristics
What content belongs on your site? What's the relative importance of each piece of content?
_search + discovery = serendipity
_products *future will have multiple categories
_search by color & pattern
_ability to follow trends rather than people
_shopping cart / bag
What tools are best for what you're trying to accomplish with your wireframe?
What are some resources to make the whole process faster? Where can you take shortcuts?