Ryan Hobbs

UX Architect & ACD

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PROJECT X FASHION

What do you want to get across to viewers?

_the ability to understand a simple ecommerce site that will fuse ecommerce & blog characteristics

_personal response 

_street culture 

What content belongs on your site? What's the relative importance of each piece of content?

 _logo

_search + discovery = serendipity 

_products *future will have  multiple categories 

_search by color & pattern

_ability to follow trends rather than people

_ratings

_shopping cart / bag

What tools are best for what you're trying to accomplish with your wireframe?

_omnigraffle pro

_illustrator

_photoshop

What are some resources to make the whole process faster? Where can you take shortcuts?

_kongini

_patterntap

_dribble

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