Evan Huwa

Logo Design: Let the Type Do the Talking

Wow, that's a lot of sketches! The pajama pant icons are hilarious! I really like the idea of using negative space to create your initials. I think it will look really good once it is vectorized.

Hey Prashant,

I really like how many different directions you have taken this. Takes time and thought to do so. I appreciate your efforts. That is definitely how you get something good in the end. I like the super minimal look. Kinda like that proposed HP logo that was going around a bit ago: http://www.underconsideration.com/brandnew/archives/hp_mb_logo_render.jpg I think having accompanying text with it would be helpful. I also like the color differentiation. Nice work. The little triangle version is nice too. Lots of good options here.  

Thanks for your comments!

The HP lines are a very similar approach in execution. Thanks for sharing it. I wonder, though, if a corporate needs to be so  limited/obvious with their logo.

I'm planning to add my full name around the logo and work more wholly with typography this week in Illustrator. Had a hard time thinking of non-custom type at the sketch phase.

Poor Jokes, Pajamas... it's hard not to laugh when coming up wiht my personal logo. My initials, oddly, are PJ.
Ended up with simple 3 lines that form P and J in 2 colors.
<img src="https://static.skillshare.com/cdn-cgi/image/quality=80,width=1000,format=auto/uploads/project/03600e047fab13fb54c98acf5462562a/a5de363c" alt="PJ Personal Logo - imagine the jokes! - image 1 - student project" srcset="https://static.skillshare.com/cdn-cgi/image/quality=80,width=600,format=auto/uploads/project/03600e047fab13fb54c98acf5462562a/a5de363c 600w, https://static.skillshare.com/cdn-cgi/image/quality=80,width=1000,format=auto/uploads/project/03600e047fab13fb54c98acf5462562a/a5de363c 1000w" sizes="(max-width: 600px) 600px, 100vw" loading="lazy"><img src="https://static.skillshare.com/cdn-cgi/image/quality=80,width=1000,format=auto/uploads/project/03600e047fab13fb54c98acf5462562a/1ed91a61" alt="PJ Personal Logo - imagine the jokes! - image 2 - student project" srcset="https://static.skillshare.com/cdn-cgi/image/quality=80,width=600,format=auto/uploads/project/03600e047fab13fb54c98acf5462562a/1ed91a61 600w, https://static.skillshare.com/cdn-cgi/image/quality=80,width=1000,format=auto/uploads/project/03600e047fab13fb54c98acf5462562a/1ed91a61 1000w" sizes="(max-width: 600px) 600px, 100vw" loading="lazy"><img src="https://static.skillshare.com/cdn-cgi/image/quality=80,width=1000,format=auto/uploads/project/03600e047fab13fb54c98acf5462562a/b8b9cad2" alt="PJ Personal Logo - imagine the jokes! - image 3 - student project" srcset="https://static.skillshare.com/cdn-cgi/image/quality=80,width=600,format=auto/uploads/project/03600e047fab13fb54c98acf5462562a/b8b9cad2 600w, https://static.skillshare.com/cdn-cgi/image/quality=80,width=1000,format=auto/uploads/project/03600e047fab13fb54c98acf5462562a/b8b9cad2 1000w" sizes="(max-width: 600px) 600px, 100vw" loading="lazy"><img src="https://static.skillshare.com/cdn-cgi/image/quality=80,width=1000,format=auto/uploads/project/03600e047fab13fb54c98acf5462562a/19dfbd04" alt="PJ Personal Logo - imagine the jokes! - image 4 - student project" srcset="https://static.skillshare.com/cdn-cgi/image/quality=80,width=600,format=auto/uploads/project/03600e047fab13fb54c98acf5462562a/19dfbd04 600w, https://static.skillshare.com/cdn-cgi/image/quality=80,width=1000,format=auto/uploads/project/03600e047fab13fb54c98acf5462562a/19dfbd04 1000w" sizes="(max-width: 600px) 600px, 100vw" loading="lazy"><img src="https://static.skillshare.com/cdn-cgi/image/quality=80,width=1000,format=auto/uploads/project/03600e047fab13fb54c98acf5462562a/fb05edcc" alt="PJ Personal Logo - imagine the jokes! - image 5 - student project" srcset="https://static.skillshare.com/cdn-cgi/image/quality=80,width=600,format=auto/uploads/project/03600e047fab13fb54c98acf5462562a/fb05edcc 600w, https://static.skillshare.com/cdn-cgi/image/quality=80,width=1000,format=auto/uploads/project/03600e047fab13fb54c98acf5462562a/fb05edcc 1000w" sizes="(max-width: 600px) 600px, 100vw" loading="lazy"><img src="https://static.skillshare.com/cdn-cgi/image/quality=80,width=1000,format=auto/uploads/project/03600e047fab13fb54c98acf5462562a/f62643de" alt="PJ Personal Logo - imagine the jokes! - image 6 - student project" srcset="https://static.skillshare.com/cdn-cgi/image/quality=80,width=600,format=auto/uploads/project/03600e047fab13fb54c98acf5462562a/f62643de 600w, https://static.skillshare.com/cdn-cgi/image/quality=80,width=1000,format=auto/uploads/project/03600e047fab13fb54c98acf5462562a/f62643de 1000w" sizes="(max-width: 600px) 600px, 100vw" loading="lazy"><img src="https://static.skillshare.com/cdn-cgi/image/quality=80,width=1000,format=auto/uploads/project/03600e047fab13fb54c98acf5462562a/a7683b9d" alt="PJ Personal Logo - imagine the jokes! - image 7 - student project" srcset="https://static.skillshare.com/cdn-cgi/image/quality=80,width=600,format=auto/uploads/project/03600e047fab13fb54c98acf5462562a/a7683b9d 600w, https://static.skillshare.com/cdn-cgi/image/quality=80,width=1000,format=auto/uploads/project/03600e047fab13fb54c98acf5462562a/a7683b9d 1000w" sizes="(max-width: 600px) 600px, 100vw" loading="lazy">

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