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Outdoor Voices' Product Notification Email


Outdoor Voices is an up-and-coming athleisure brand with high-end, luxury fitness components. The subject line was "What do you call a sheep with no legs?" Clearly, this text is enticing to click through. And on top of it, the image you see in the screenshot is actually a GIF! It's a woman in the fabric they are talking about utlizing it in real time as a figure-skater. This was a very engaging way to get me to click-through to their website and learn more about their products. Very effective with a welcomed sense of humor!


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