Optimise Your First Blog Post Now!

Optimise Your First Blog Post Now! - student project

After watching the class your next step is to start optimising your first blog post.

For this project, all you need to do is follow the checklist that I have created and written below.

Alternatively, you can download the checklist by going to the "Class Project" tab and clicking on the "Blog Post Optimisation Checklist PDF" under "Resources".


Feel free to share your optimised blog posts with the rest of the class so others can learn from you too!

As always, if you have any questions, feel free to ask them under the comments tab!


Blog Post Optimization Checklist


Blogging Basics: Write Your Blog

  • Identify your audience & the purpose of the blog
  • Ensure your blog content is unique
  • Make sure the blog is 500+ words

Step 1: Keywords Research

  • Identify 1 primary keyword
  • Identify 2-3 secondary keywords
  • List 5 supporting synonyms of the primary & secondary keywords

Step 2: Optimize Content

  • Insert 1 keyword (primary or secondary) for every 100 words
  • Add synonyms as require to give more context

Step 3: Optimize Headings & Sub-headings

  • Add title tags (H1, H2, H3+)
  • Insert the main keyword into Heading 1
  • Insert secondary keywords in Heading 2 & 3

Step 4: Add Images & Videos

  • Add images that are visual representations of the content
  • Add alt text to images

Step 5: Insert Links

  • Insert 2-5 internal links
  • Insert 2-5 external links

Step 6: Write Your Meta-Data

  • Optimize meta-title with primary keywords
  • Ensure the meta-title is less than 60 characters
  • Optimize meta-description with the primary keyword
  • Ensure meta-description is less than 155 characters
  • Add a Call-To-Action at the end of the meta-description

Step 7: Optimize your URL

  • Optimize URL with the main keyword
  • Maximum 2-4 words
Matthew Metcalfe
Be More Visible Online