LESSON 1 - Planning & Inspiration
My name is Kim and right now I'm on a journey to become an Art Director. After working in the legal field for 10 years, I made the leap into advertising (more on the finance end at the moment) and I'm really looking forward to making strides towards my new career goal. Right now, I'm like a sponge trying to soak up as much information as I can to make it in this competitive field.
Currently I have a blog that focuses on creativity and I would really love to design a logo for my blog that represents me. I would like to design something that is colorful, cool and simple - the three words that pretty much describe my personality.
Target Audience
- Mix of creative men and women (artists, crafters, photographers, lovers of creativity, etc.)
- Employed within creative fields and/or are creative entrepreneurs
Mood Boards
Color Mood Board
Composition Mood Board
Concept Mood Board
Icons Mood Board
Typography Mood Board
LESSON 2 - Sketching Lots of Ideas
Below are my sketches.





G, here are some additional sketches.

LESSON 3 - Move Forward with Your Best Sketches
I decided to focus on sketch # 11 and sketch # 32. Like I stated earlier, I really want something that is pretty simple and fun. Please see below for my finished sketches.


LESSON 4 - Review of Your Logo Sketches
#11

#32

Hey Genevieve! I just wanted to let you know that I'm still working...this is is a work in progress :)
#32(a)

Hey G! As promised.
#24

#32 I'm having issues with this one. Help.
