Dani Marti

Love keeping things simple.

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Open on Sundays

After so many years working on Graphic and Web Design I decided to take a breath of fresh air and get inspired by other people's ideas and ways to work. That's my new fresh start! I'll be updating this project really soon! Thanks for visiting :-)

Creative Brief

Background

Open on Sundays is a company based in Barcelona, Spain.
A Style Consultant company what selects the most stylish and best quality sunglasses for Optical professionals. They need a new brand logo what they can feel represented by.

Objective

Create a Brand Identity what reflects the company’s philosophy, lifestyle and unique services.

Target Audience

Wealthy professionals, men and women aged 25-45 who own/work in Optical business.

Message

With a unique appreciation for style and quality, Open on Sundays will bring you the best selection for your shop.

Competition

No specific competition. Other Optical shops.

Distinguish Characteristics

Young, fun, friendly, accurated and professional service. Selecting the most innovative, finest and stylish sunglasses. Taking care of beauty, trendy and quality materials.

Creative Considerations

  • Vintage-modern style.
  • 60-70s Californian style.
  • Surfing Style.

Tone or Key Words

  • Unique
  • Stylish
  • Wealthy
  • Vintage-modern
  • Fun / Beachy

Mood Board

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