Onitsuka Tiger. | Skillshare Projects



Onitsuka Tiger.

10 / 09 / 2013


After working hard on my project I can finally say it's over!

I really hope you enjoy it as much I did while working on it. Whatever you want to tell me, feel free by Twitter in @joancollado.

You can watch and download it here:


Thank you all!




27 / 08 / 2013

Hi guys!

Here's a little intro to my project. I'm working on it right now, so I thought it would be a good idea to present it to you and let myself know if you have some comments about it. 

I've chosen Onitsuka Tiger, a sport shoes brand, because I think it has a very strong identity potential given by Japan. O.T is the same as Asics, but Asics keeps selling O.T shoes like its "vintage" brand. It also has a great storytelling with values like hard work, tradition and so on. Look for some info out there!

My objective at this project is to find the best way to increase sales of O.T shoes worldwide between young people (15-25 years) using Japan as an easy way (country branding, it communicates easy and fast) to show O.T values: quality and style. 

I will also do some Asics research, just to know differences between both brands in terms of popularity, for example.

Let me know your ideas and proposals!

Thanks :)


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