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One stop shop for Food Startups

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+++++++++++++++++++++++++++++++++Latest UPDATE+++++++++++++++++++++++++++++++++

Hello,

After years of trial and error, I've decided to collaborate with a seasoned designer to finalize my brand identity and label design for my product.  Well, long story short I've finally launched my product into the marketplace.  

www.beetchup.com

Again, I would like to thank Faye for teaching this awesome class and Happy New Year!

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++++++++++++++++++++++++++++++++++++++UPDATE+++++++++++++++++++++++++++++++++++

With the helpful suggestion from Faye I decided to shift my focus on creating my company brand identity.

Hello,

I am a Chef, Entrepreneur, and a Self-taught Product Designer specializing in food and ecommerce.  I have owned and managed restaurants, wedding venues and catering business in the past decade of my career. These days I am preparing to launch a new product called Beetchup.  Beetchup is a condiment sauce made with Beets a healthier alternative to tomato ketchup.  Beetchup uses 50% less sugar (no fructose or corn syrup) and 75% less sodium.  I decided to take this class to re-evalute my brand identity and looking forward to learn from other members of this community.

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Mind Dump

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Moodboard (https://www.pinterest.com/choimichael/personas/)

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Personas

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Mission Statement

We combine design, branding, and develop advanced technology for start-ups to launch a sucessful product into the market.

"Let us help you simplify your process and share your product to the world."

What do you do?

  • Develop the product from our client recipe or concept
  • Help with naming the brand
  • Work with qualified Food Technologist to formulate a commercial recipe and source the ingredients
  • Package Design with UPC codes and get approval from the FDA
  • Select the qualifed co-packer for client's product and budget
  • Create landing page for marketing and website for ecommerce
  • Social marketing
  • Book food tradeshows and design marketing materials
  • Build marketing and sales team

Who do you do it for?

  • Individuals or entrepreneurs who has a idea for their product but doesn't know where and how to get it started.

How do you do it differently?

  • A one stop shop from designing, brading, marketing, and building a techonology needed for launching the product.
  • We will help creating a team needed to sustain the business after launching.
  • We will continue to offer free consulting to our clients after sucessfully launching their business.

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Logo Design

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Here's a link to another great Skillshare class I took to learn designing my current logo, at that time it was used for my catering business.

http://www.skillshare.com/classes/design/Typography-That-Works-Typographic-Composition-and-Fonts/1694217981/projects/28253?via=user-profile

More or Less

To add or not to add that is the question!  Here I have extended the i down to Cuisine.

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Monograph & Symbols

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When Didot met SignPainter

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