James Knipe

Multidisciplinary Designer

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Old-Fashioned Cocktail Launch Party

The Old Fashioned Cocktail.

One of my favourite all time drinks. A blend of bourbon, orange zest, brown sugar, bitters and ice cubes.

Ever since I first had this cocktail, I instantly wished my dad could try it.

So, I thought about boxing the contents & instruction manual to send to him back in Ireland.

Being a designer, I saw this as an opportunity to grown my skills in branding, print & web.

My plan is to package the contents, give it a brand identity and get it out to the masses.

Since working on this, I have seen a growth of young fashionable men that go for a classic look.

And the way I was going to approach this was born.

"AN OLD-FASHIONED COCKTAIL FOR THE MODERN MAN"

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