Ogden, Utah – Project 100

Ogden, Utah – Project 100 - student project

Here is my Custom Type Ogden, UT logo. It comes in two variants: Weird and Extra-Weird. Its up to you to decide how wild you wanna get.

Ogden, Utah – Project 100 - image 1 - student project

Ogden, Utah – Project 100 - image 2 - student project

I felt like my first solution was working pretty well, but when revisiting the class projects, I decided it needed to be taken a little bit further. You can see my clutterboard below to see some of the iterations it took to get this locked down.

Ogden, Utah – Project 100 - image 3 - student project

I felt like this was working a lot better and helped lock down "ogden" as the primary communicator in the overall design. I like the double stroke "weird" variant because its clean and simple.

Ogden, Utah – Project 100 - image 4 - student project

Then I added an extra stroke to get a little more "weird." #draplinism

Ogden, Utah – Project 100 - image 5 - student project

Mocked-up on some merch.

Ogden, Utah – Project 100 - image 6 - student project

Ogden, Utah – Project 100 - image 7 - student project

Ogden, Utah – Project 100 - image 8 - student project

Ogden, Utah – Project 100 - image 9 - student project

Ogden, Utah – Project 100 - image 10 - student project

And the patch <3.

Ogden, Utah – Project 100 - image 11 - student project

Thanks for the class, Aaron. Can't wait till the next one!

Jeff Madsen
Silent Warrior of Design