Product name: Ocean World
Describe your product:
We are an exciting technology startup with a mission to build a learning system that is as enjoyable as the best video game and as effective as a personal tutor. Our first product, Ocean World, is an iPad app that will allow kids between grade levels K-3 to learn Math through a variety of games. The lessons taught through these games will cover the entire sysllabus of what the kids are taught at school and moreover the kids would automatically move on to the next lesson once they master a particular level.
Once the kids master a particular level they would be given a jigsaw puzzle and the aim is to finish these various jigsaw puzzles and complete the grade level syllabus ahead of school syllabus. Some of the jigsaw pieces are given when Odinix achievements are shared on facebook.
A certain number of lessons are given free of cost and beyond that parents/ teachers will have to buy additional lessons. They can get more free lessons by sharing about Odinix through email and facebook.
The Map
1. List all major “players” in the system (eg. a marketplace may have two major players: buyers & sellers)
a. Children
b. Parents / Teachers
2. List out any selfish reasons why each player would need their contacts/friends to join the service
a. Children
b. Parents - the 2 reasons why children will want their contacts to join Odinix
3. List out all things you could possibly charge each player for on the service
The only thing that we charge for is lessons. We do not allow for ads in our app as our main users are children and we hate to advertise to kids. We also don’t charge for silly stuff like crowns and capes like how many of the existing apps are doing.
4. For 2 and 3 above give a very short reason you think the player would be motivated to need their contact or pay for the service
{{see above in section 2 and 3}}
{{Second week parts}}
5. List the channels (email, facebook, text message, etc.) that you will send your users’ invites through and how you will get that contact data
6. Create what those invites will look like