Kathy Leonard

Calligraphy, Invitation Design, Watercolor

74

--

Ocean & Coral Calligraphy

I have a calligraphy and design company called Ocean & Coral Calligraphy, and I never really tried to brand it when I first started 2 years ago. I decided that now that I'm super busy, it's time to start thinking about branding and color schemes. 

To start, Ocean & Coral came from my love of the beach. The beach is super relaxing and is where I'm the happiest. Calligraphy is also very relaxing to me, so I wanted to name my company after something I love and something that can reflect that relaxed attitude.

Here's my mood board!

2bd251b5

Here's a photo of the brand attributes that I came up with. I originally came up with 6 colors for my brand, so I split it into 3 main colors and 3 supporting colors...I think they all go really well together, so I didn't want to completely drop any of them.

072f8303

My current logo is this:

8defa7de

For right now, it's serving its purpose, but I know I could do better. Once I get home, I'll be able to break out my watercolors and get started on a new logo. I imagine it to be more flowy and the lettering in watercolor, which reminds me of the sea. I'll probably paint a piece of coral to include in the logo...or maybe a sea fan. I'll just have to see what I come up with! 

Any comments on my progress so far would be greatly appreciated! :) Eventually I'll have to redo my website to reflect this branding...and that's going to be a lot of work. But for now, click here to see my current website. It'll be fun to see the before and after!

Comments

Please sign in or sign up to comment.