232

2

ORDINARY

  BRAND NAME : 

       ORDINARY

         ˈôrdnˌerē/   adjective

  1. With no special or distinctive features; normal
  2. Not different, special or unexpected in any way; usual

SLOGAN

“ Different different but same “

Definition - Seems different but similar

5cb05e30

a9545cc2

CONCEPT (THE TWO IMAGES ABOVE ARE DIAGRAMS OF OUR CONCEPT)

We live in a world of much diversity. From gender,diet, ideology, spirituality, income, ethnicity to notions of success and more. Distinctions amongst these beliefs and lifestyles are too often misconstrued as problematic, and lead to misunderstandings. These misunderstandings have too often brought conflicts and therefore barriers amongst individuals and groups.

ORDINARY’ tries to spread a simple, powerful message. Our slogan: “ Different different but same ”, means “Seems different, but similar”. It’s derived from inverting the saying “ Same same but different” from Asia. A "Tinglish (Thai and English) saying that means “ Seems similar but different ”.

While people share different beliefs and live different lifestyles, we are all similar. We are all different different but same. We are all ‘ORDINARY’.

ABOUT THE LOGO

The Sun with the text ORDINARY around is a representation of both the sunrise and sunset on the horizon. The Origami boat is a representation of all of us.

We begin the day and end the day in the same manner as one another. We are all on the same boat. All living under the same sun.

THE 'LE CORBUSIER' SHIRT

We all have different interests. People have different understandings of different fields. Le Corbuiser, is arguably one of the most important figures in Architecture. Some may have heard the name, but may not recognize him. To many people, he is just an ordinary man. Considered a great, or not, he is the same as us. He lived 24 hours in a day, 7 days in a week, 365 days in a year, just as we do. We can all achieve greatness. We can all be leaders. No one is more special than any individual. At the beginning of the day, and at the end of the day, we are different different but same. 

( note. 'Le Corbusier' is in the public domain for copyrights )

We have friends in Korea and the Philippines that we are in discussions with about manufacturing. However, in an effort to be affordable and efficient, we required a small run and therefore utilized the DTG ( Direct To Garment) meathod for production

Material: 100% cotton 

Printed Neck Lable

246069e7

a22f99f7

c647d92c

b3d5f4b3

b21bf02c

Comments

Please sign in or sign up to comment.