Maia Then

Art Director, Letterer & Calligraphy Rookie

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Nothing Posh

Nothing Posh label

Hello! my Name is Maia, I'm an advertising art director, but my love and passion is lettering design. I'm a total fan of our Rock star teacher Jon Contino, I think his work is unique and amazing and I'm truly glad to be able to peer into the kind of design he does. This is my first hand-drawn label creation, so be please be kind... thanks guys!

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Nothing Posh is made up women's apparel company, inspired by stylish but unconventional women. Nothing Posh will focus on the creation of one of a kind typographic tees, hand crafted with organic materials. 

The style that defines Nothing Posh is urban, chic, casual and confident.

I think that the spirit of this company should be relaxed, witty, simple and always thinking to meet the needs of the urban woman.

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For the Logo/label design I decided to go with something very organic, inspired by vintage hand-drawn labels. I used brush pens to create the lettering for the logo, also a series of ornaments to be used in the creation of the label and ultimately the tee design. I think that the use of a vintage inspired logo sets the tone of the brand, inspired by the past but unique at the same time.

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MoodBoard:

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Nothing Posh Logo & Tags:

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Original Tees:

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Logo sketches:

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