Ronda Del Boccio

Psychic Medium Author Artist

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Notes Plus Matt's Creative Challenges by Ronda Del Boccio

NOTES: How to Create for the Viral Internet

Week 1: Matt Bellassai

People share expressions of themselves.

Balance relatability and originality.

Make observations in a unique way (Think comedian)

Get people to admit truths about themselves via a fun/new medium.

Identity:

  • Physical
  • Hobbies
  • Foods like
  • Activities
  • Times
  • Life experiences
  • family

Try combining these.

“Package your life traumas in cat videos.”

Combine 2 or more.

What am I ffan of that is relatable?

People agree/dis w/ opinions, but not necessarily sharable.

 

Bad identity post: “50 reasons why the pizza place on __ is better than the 1 on ___” too specific/small.

Good id post: 50 things all ppl from Chgo will understand: a little vague

Great post: 50 reasons deep dish is the only type of pizza in the world. – Geo, id, taste, stance.

HOMEWORK: List 15 of my ids to use to start content.

 

PROCESS OF WRITING

Specificity about universal things. Don’t be basic.

Example: Airplanes

List everything that comes to your mind, worst things about ___.

Throw out first 20 things and keep going with 20 more.

Throw it out, 20 more.

Process:

  1. Draft, cut excess.
  2. Send drafts around to others and watch for reaction.
  3. Trust your own instincts. What do I react to?
  4. Check tone and whether offensive. Remember the whole net can see it.
  5. Another relatable/original balance check. Neither too generic nor too woowoo.

Self-editing gets easier over time.

HOMEWORK: Pick 1 identity and write down 40 things that only someone with that ID would understand.

 

VOICE is what sets you apart.

ID is who you are. Voice is how you comm that ID.

Twitter great for developing voice.

Developing voice

  1. Be you.
  2. Tweet how people talk IRL (Don’t have to compromise ‘grammatical morals’, but be real)
  3. Know your stuff. Write what you know.
  4. Add something to the convo. Don’t just repeat.

Tips for Twitter

  1. Scroll thru trending topics/stories.
  2. Tweet about what you know.
  3. Network within your community.
  4. Be active. Tweet, retweet, converse.
  5. Use live tweeting. Add something. Don’t just
  6. Always post so your stiff shows up.

2 types

  1. Autobiography
  2. General

Examples of his tweets

Paraphrased examples

  • US invaded Brit Monarchy. Now phase 2 of the revolution can begin
  • Netflix deserves high praise for skip intro button
  • My email replies sound like a civil war widow…

 

Homework: for next 5 days, look at trending & write about it.

 

TWITTER

 

If you post a wrong fact – delete tweet.

 

Creating Viral Video

Have something to say

Develop consistent theme/format. “To Be Honest is his.

Teach people what to expect.

Consistency.

Entrainment.

Script.

Think of the most shareable line before filming. That will be the main comment/share.

Build up to the most powerful word, then shut up. No more words.

 

Filming tips:

  • Good lighting, like a window
  • Get a mic.
  • Use phone/tablet.
  • Edit your work.
  • Write for performance.
  • Omit any awkward silences.

Matt’s production timing for a 4-5 min vid

  • A couple hours scripting.
  • 25 minutes topic & a list of associations, then
  • 90 minutes writing beats & script.
  • An hour to film

 

Get comfortable with experimenting. Not everything will work.

 

HOMEWORK: Find a vid that speaks to me, watch, identify what hooked me.

 

Camera Position: – Don’t be an amorphous blog.

Top half of body, head to bellybutton.

 

HEADLINES, POSTING & PROMOTIONS

Headlines

  • Challenge to reader/viewer
  • Withhold enough info it makes you want to click and see.
  • Content needs to deliver on the promise.
  • Write in language people actually use.
  • Don’t be a newspaper. You can have s longer headline. Be intentional about balancing self/other promo
  • Expect it to take time.
  • Keep trying. Keep consistent.
  • Don’t tell people how to feel in headlines/comments.
  • Make them feel the emotion in the content. Don’t TELL them how to feel.
  • Keep creating and posting daily until something takes off.

 

Matt's Creative Challenges

  • Creative Challenge #1: List 15 identities that are true to you.
  • Creative Challenge #2: Pick one identity from the previous challenge, and list 40 things only that identity would understand.
  • Creative Challenge #3: Tweet about a new trending topic every day for 5 days.
  • Creative Challenge #4: Analyze a favorite video and identify what makes it great.

 

Creative Challenge #1: List 15 identities that are true to you.

 

  1. Grew up in Chicago
  2. Legally blind.
  3. Psychic and medium.
  4. No depth perception
  5. HATE exercise.
  6. Author, AKA professional eavesdropper
  7. Avid reader
  8. Trained my own guide dogs
  9. Now live in the Ozarks
  10. Love creating a sanctuary environment
  11. Crafter
  12. Debt free
  13. Paper snob
  14. Animal communicator
  15. Italian

Creative Challenge #2: Pick one identity from the previous challenge, and list 40 things only that identity would understand.

Identity: Legally blind

  1. Clear dishes are invisible.
  2. Patterned floors look uneven.
  3. Hate diagrams.
  4. Lose about 80% of any movie or TV show that doesn’t have descriptive video.
  5. In a group situation, we can’t always tell people are talking to us.
  6. Things seen out of the corner of our eye can look like they’re coming right at us, even if they aren’t.
  7. Store clerks love to ignore us.
  8. People give horrible directions, often pointing and saying, “Over there.”
  9. More light isn’t necessarily better. Depends on the person.
  10. If you close your eyes and try to do something normal, like eating or walking, you’ll just be afraid of blindness. That’s nothing like the reality.
  11. We can tell salt from pepper just by holding the shakers.
  12. Coins make a different sound based on their size. Some of us can tell exactly how much change you dropped.
  13. Voices sound different when someone is looking straight ahead VS looking down.

 

 

 

Creative Challenge #3: Tweet about a new trending topic every day for 5 days.

 https://twitter.com/TheStoryLady/status/1045447076803276800

https://twitter.com/TheStoryLady/status/1045196700040609792

https://twitter.com/TheStoryLady/status/1045174870173085696

https://twitter.com/TheStoryLady/status/1045684816635555842

https://twitter.com/TheStoryLady/status/1046106056651427840

https://twitter.com/TheStoryLady/status/1046433563241938944

https://twitter.com/TheStoryLady/status/1046793024003424256

  

  • Creative Challenge #4: Analyze a favorite video and identify what makes it great.

 

 

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