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Not Your Mother's Candle Making Class: Part One - Create a Product Concept

The candle industry is experiencing a resurgence, but the fresh, successful brands are distancing themselves from the pink, floral, synthetic candles from the past (you know... the ones that your mother used to like...).  Like any successful product, your candles need to differentiate themselves from the over-saturated market with a razor-sharp concept that will force people to take notice.

The good news?  Since candles interact with so many different senses and utilize so many elements, you have unlimited possibility - let your personality and creativity shine through with a unique candle concept that will make customers stand up and take notice.

This course will take you through simple steps that will help you focus in on a sharp concept, resulting in some clear product principles that you will use in step two, when you actually make your candles!

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