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Northbound Coffee Roasters Bag

Northbound Coffee Roasters is a relatively young specialty coffee roastery from northern California. They roast high quality coffee in small batches, which makes me think of older businesses and handmade goods. The NB Coffee warehouse is located right in front of the train tracks going through town, and the owners love old graphic design that has to do with trains. Some words I came up with to keep in mind when thinking about the aesthetic I want to employ are:

  • vintage
  • handmade/handcrafted
  • craft
  • quality

I think quality goes hand in hand with simplicity. One of the parameters for this design is that it will be printed in one color on a brown kraft coffee bag. This futher supports a simple and effective design.

Above is the mood board I made. I looked at a lot of coffee packaging, vintage style packaging, and train graphics. I like a lot of the lettering and clever phrases used in old advertising. I think this design will be mostly supported by type with little illustration, and creative use of the one color I have available.

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