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Non-Profit Organization Website Analytics

I took more of a User Experience and Website redesign approach to working with Google Analytics and the data. I wanted to define a set of metrics that could be used to gather basic data about website usage. I had in mind and organization that wants to redesign their website and develop a content strategy. The organization does not use any kind of analytics tool and thus has no real measurement of how their website is being used by their visitors. Of particular importance would be to find out what pages visitors are viewing. That would give me an idea of what tasks, content, and information is most important to visitors. 

From a UX and content strategy perspective that information would help define how the website is redesigned and what type of content should be provided.

I played around with selecting the metrics I thought would be most useful for that purpose and to create a dashboard that displayed only those.

Dashboard

More project data forthcoming.

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