No Man's Land: CLOTHING CLUB | Skillshare Projects

Michael McLachlan

NML Worldwide Owner




Brand Name: No Man's Land Clothing Club

Mission Statement:  Preserve & Cultivate



Marketing and Sales Strategy:

No Man's Land is not a traditional clothing company,  It is actually a clothing club, meaning that to purchase merchendise from us you have to first become a member of the club.  This means that we will not be selling wholesale to brick and mortar or e-commerce shops for resale, we will be selling direct to the end consumer.  With enough members this will be beneficial and produce larger profit margins on our sales. Selling direct to consumer will also allow us to have a shorter production calendar as we will not have to deal with selling to a shop 6 months prior to the season, which will allow us to be even more on trend then other wholesale brands.

We will provide different sales structures in the form of a "club due" that members will have the option of paying.  They can either pay a fixed rate at the beginning of each season, say $500, and in return they will be able to purchase $700 dollars worth of merchendise, which is still above the normal 50% profit margin of selling wholesale, or they can just pay on a purchase by purchase basis at full retail pricing.

Since we will know a great deal more about each one of our members, including sizing for garments, we will be much more acurate in the quantity of each garment that we produce, leaving the products at a limited quantity, and producing less overrun, which will save and make us more money in the long run.


When a member gives us a purchase order (PO), we plug the items they request into this sales order form (SO), and give it to the member for approval before we fill and ship the order.

BACK STORY: This is not a clothing company, it is a clothing club.  Until now, no brand has excersized its right to freely associate.  How many times have you witnessed an amazing new brand grow into a horrible monster?  If you saw a person wearing Stussy in the eighties or early ninties you could bet dollars to donuts that person was a trend setting innovator.  If you saw someone wearing Supreme up into the early 2000s you could safely assume the same.  Now, you can't take 5 steps in NYC without seeing a red box logo on the head of some poorly dressed late adapter.  This club seeks to ratify this problem.

COMMUNICATION:  This club is much like the final clubs you may find at Harvard or Yale.  Where, while it is very exclusive and a longshot for most people to get in, once you are in, you recieve a leg up on everybody who did not.  This is not just about the clothing, it is about opening communication between those trend setting, innovators.  Artists, musicians, athletes, cinematographers, etc. will all be connected through this club, and further more can be assured that these fellow members are of a high calibur.  Much like how you originally needed a email address to log into facebook, on our website, which will have a social element, will require you to be a member to access it and any clothing the company produces. 

ADMISSION:  Simply put, real recognize real.  A simple questionaire will be given to any who apply, referances will be checked, and upon comfirmation that you are who you say you are (a dedicated innovator), you will be given membership to the club.

Who We Hang With:


CADs and Samples: 

* All NML products are made in the USA or Canada by people who are paid a fair wage and treated with respect.

Fall Line, Drop 1 of 2

Theme:  Localism

S/S Tees:

T-Shirt Back Details:

S/S Pocket Tee:

Crewneck Fleece: COMING SOON

Pulllover Hooded Fleece:


Anorak Jacket:

Bomber Jacket:


Camp Caps:



 Website Concept: COMIING SOON

Thank you for your time and consideration.

Peace and love,

Michael McLachlan


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