The best restaurants and clubs often have a “no cell phones, no cameras” policy. These establishments serve the interests of a select clientele that is characterized by the possession of cultural capital, wealth, talent, or celebrity. For these individuals privacy is the ultimate luxury. They wish to enjoy their status discreetly. As more and more aspects of our lives become open, connected, and public I wish to research and write an article about living anonymously; about lifestyles that are well-balanced and centered in a rarefied commitment to modesty, good taste, and class deportment. Tangentially, I wish to show how this lifestyle goes hand in hand with a commitment to putting one’s creative work and relationships first.
There seems to be less space to embrace a lifestyle that is truly refined, one that defines success immaterially. For this article I wish to discover the essential truth in fashion designer Phoebe Philo’s statement in Vogue that “The chicest thing is when you don’t exist on Google.”
By analyzing examples such as award-winning media-shy filmmaker Terrence Malick, the creative class’ own private line of clubs Soho House, regal Hollywood dens like Tower Bar at The Sunset Tower Hotel, the fashion house Maison Martin Margiela’s choice to communicate only by fax, private social networks, offline activities, and the concept of only having a landline phone in 2013, I wish to propose a lifestyle in which privacy is the optimal choice, a trend in which the cultural elite is leading the way and true distinction is defined by one’s ambivalence to publicity.