Andreas Stokas

Simplicity is the ultimate sophistication

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Niche applications for small businesses at very low cost

We estimate that we will need 4 web developers and 3 mobile platform developers for the applications in the beauty, wellness and health sector.

This estimation is based on prior experience from the pilot application and the similarities between applications in the service sector.

Business software is designed for entire industries and then adapted to specific types; usually for the large ones of each type.

The effect to small businesses is like trying to modify a large truck to a pizza delivery bike for a small town; useless and very costly.

That is why most professionals and small businesses who are willing to use business software are using paper or spreadsheets.

Using DFS we build applications at very low cost which means that we can:

  • Apply the long tail model and build applications for many niche markets.

  • Use the freemium model to democratize applications for small businesses and professionals worldwide.

Target market: Small Beauty salons and freelance personal appearance service providers.

Features: Appointment management, customer history, staff management, confidential data management, sales & other reports.

Total markets are:

  • Beauty sector: 4 million professionals and small businesses

  • Wellness & beauty sector: 30 million professionals.

Our free option includes: Appointment management, customer history, staff management, confidential data management, sales & other reports.

The lowest price package costs $60 and the DFS will be automatically sending SMS reminders to clients prior to their appointment (1,000 SMS).

During this period more applications will contribute to the long tail but they are not included in the calculations

The sales do not include revenues from statistical data which are unknown to us

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