Next Shopping Experience

Next Shopping Experience - student project

Thank you for this course, it was beneficial and informative. I enjoyed the task a lot. If you have time, I would love to hear your feedback on my project. Thanks!


Due to corona, I can't go to the coffee shop, but I've recently had a genuinely frustrating shopping experience on Next. I decided to map it out and look for opportunities for improvement.

I created a customer journey map by hand, then digitalized it, and refined a bit (I found a tool with lots of emotional options). I also created the "future" map taking in mind the opportunities I suggested in the "now" map.


Next Shopping Experience - image 1 - student project

Next Shopping Experience - image 2 - student project

Next Shopping Experience - image 3 - student project



All the best,