Nexercise

Nexercise (http://www.nexercise.com) is a mobile app that makes physical fitness exciting, addicting, and rewarding.

  • 85,000,000+ minutes of physical activity tracked.
  • 2,000,000+ exercise sessions logged.
  • Users are losing weight, shrinking their waistlines, getting off blood pressure meds, and forming their own corporate wellness programs with our free iOS and Android apps.

We are involving ourself in this course to learn how to improve the virality of our product and get it into the hands of even more users!

How it works:

  1. Users download the app
  2. They sign up
  3. They get a brief tutorial - afterwards their is a 50% chance they get a spot random reward just for completing the tutorial
  4. They are prompted to do 2 minutes of physical activity or log any activity they have done within the past week
  5. They submit it, and they get awarded experience points for thier activity
  6. They are then prompted to invite a few friends to improve the experience
  7. Then afterwards they are awarded a few mPoints for the activity (a redeemable virtual currency used to get gift cards and other prizes) and they have a chance to get an instant reward

The Map
1. List all major “players” in the system (eg. a marketplace may have two major players: buyers & sellers)

a. Users who want to lose weight (and may have motivation issues)

b. Users who consistently exercise

c. Vendors/Retailers/Brands who want to reach and target those users

d. Corporations who want to reap the benefits of healthier employees

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2. List out any selfish reasons why each player would need their contacts/friends to join the service

a. Users who want to lose weight (and may have motivation issues)

  • want to unlock/win certain virtual medals and bonuses within the game.
  • want to show off how well they are progressing with their weight loss goals (vanity)
  • want to gain morale support from friends/peers
  • want to get access to exclusive rewards (status/power)
  • want to look popular by having a lot of friends

[#4] People want to succeed in losing weight and feel motivated to do so. It's a big sense of power to feel in shape, and also it plays on the sex theme because they become more desirable. They wan't recognition from their friends that they look good in that new dress or great since they lost that weight. Additionally if they needed their contact to unlock better rewards/prizes that could really aid in things.

b. Users who consistently exercise

  • most of the above (a) + below
  • want to compete with (and beat) / brag to their friend
  • want to earn mPoints (virtual currency that you exchange for gift cards) faster

[#4] These people are driven by power and status. They want to show off to their friends their accolades and success and that would require them to be involved in the ecosystem and join. They also want to be able to benchmark themselves to the competition. Additionally if having other friends accelerated their ability to win rewards faster it would make the value of their exercise even more.

c. Vendors/Retailers/Brands who want to reach and target those users

  • want to make more sales of products
  • want to increase customer loyalty by making their purchasers feel special
  • want to acquire new customers through the network of their existing customers

[#4] Businesses want to make more money and really acquire these loyal users because the weight loss industry has very high margins and willingness to pay.

d. Corporations who want to reap the benefits of healthier employees

  • they want all employees to join the service to reduce the cost of insuring them because they are healthier
  • they want improved productivity out of employees
  • they want to use the service because they aren't paying for the rewards, yet reaping the perks of the happier employees, thus the more all the employees feel like they are getting benefits the better the company looks as a whole.

[#4] Need is a strong word. Not sure why the corporation would need their employees to join the service, strong like definitely... for the selfish reasons. The core motivation would be saving money.

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3. List out all things you could possibly charge each player for on the service

a. Users who want to lose weight (and may have motivation issues) 

  • additional premium services that help them meet their weight loss goals, such as virtual coaching, custom weight loss plans/content, etc.

[#4] It would help them reach their weight loss goal faster

b. Users who consistently exercise

  • additional premium services that help them analyze (and or visualize) their progress and show off metrics to other friends, competitors, etc that they are excelling

[#4] it would help them measure their performance more accurately and improve

c. Vendors/Retailers/Brands who want to reach and target those users

  • We already charge them to advertise and promote to the users! it works pretty well.

[#4] Obvious!

d. Corporations who want to reap the benefits of healthier employees

  • access to aggregate reports on how employees are doing in terms of total pounds loss, amount of physical activity done, basically quantifiable proof the product is working.

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4. For 2 and 3 above give a very short reason you think the player would be motivated to need their contact or pay for the service

5. a. List the channels (email, facebook, text message, etc.) that you will send your users’ invites through and b. how you will get that contact data

a: email, text/sms, facebook invite... 

b. We ask for access to the contact data

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6. Create what those invites will look like

These are what they look like now. OPEN TO SUGGESTIONS!!

email:

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text:

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Facebook Invite:

I KNOW This message needs to be more compelling

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Facebook wall post:

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and Finally the Twitter Post:

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