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Newsletter for Non-Profit Organization

Hello! This is not the first time I have used Mailchimp to send information to the subscribers of our mailing list but this class really helped me find better ways to comunicate the information considering our goals!

In this case we just want to send weekly newsletters letting our subscribers know what our artists are up to, we have a non-profit organization that promotes Venezuelan art and culture around the world, specially in the US, so our main goal is to share interesting events and information with our subscribers so they support such artists and projects, may it be by attending the events, sharing the information on social media, etc.

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The email performed well enough, I think next time I'll be a bit more creative with the template, but either way it exceeded the industry average open rate! My new goal is to increase the quantity of clicks, so I would really appreciate it if you have any suggestions or advice!

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