New to Negotiating?

Hi, I'm Kerissa. For the last 11 years of this journey I call Life, I've worked in the commercial real estate industry. When I started with my company in 2005, I started as the temporary administrative assistant and had no real estate experience worth mentioning. What I had and still bring to the table each day are a "Will-Do" attitude, a team-player spirit and a solid commitment to never stop learning. Today I'm the Leasing Manager for my region and along with our regional Vice President and Asset Manager, oversee all leasing matters for a portfolio with over 18 million square feet of industrial, commercial and office properties. It's a huge responsibility and a daunting task when you consider the many, many ways things could go wrong, but to be able to successfully close a transaction by mutual agreement is something that always gives me immense satisfaction. 

People always ask me how we've managed to keep our leasing statistics so consistent from year to year, even with economic factors like the recent recession and rise in costs. There's no easy answer, but in my "New to Negotiations" e-book, you'll learn what I consider the F2 (Fundamental Factors) and I2 (Influential Information) and how they'll help you navigate the waters of any deal and decision, from real estate transactions to what restaurant to dine at tonight. 

Seem too good to be true? I know, I know, but I promise it's legit. Here, I'll give you a little preview of what's inside, we'll take it from the top.

 "Step 1: You Know More Than You Know.

For each leasing inquiry that makes it in to my Inbox (or In Tray), the first thing I do is take a look at our recently completed comparable transactions, or deals that we've done in our office in the last 12-24 months. This is mainly to jog my memory and remind myself what worked and what didn't, and why or why not. This is a great step for any decision that needs to be made. Search your inner bank of information and, I promise you, you'll realize that you know more than you know! For example, you're thinking of changing the flooring in your house. First question is why. Create a list of what your ideal flooring would be like. It always helps me to see the information in front of me, so use a pen and paper."

I'll take you through the steps of my personal negotiation manifest, the process that no one sees but me. I've kept it secret for 8 years, despite the many attempts at getting me to share it. Now you can be one of the first people to see it in black and white and use it to make better, smarter and more solid decisions. 


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