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New Noise Magazine

NEW NOISE CREATIVE BRIEF

BACKGROUND

New Noise Magazine is a Bay Area based alternative music magazine with an emphasis on Metal, Punk Rock, Indie and Hardcore music. The magazine caters to a specific group of artists and music that is not commonly covered by other periodicals in the same field due to consistently having their ear to the ground, listening for new noises.

OBJECTIVE

To solidify the New Noise Magazine image and style for future issues and to bring continuity to the magazine.

TARGET AUDIENCE

16-40 year olds with an interest in underground music, records and art. The people who are in search of up and coming musicians/artists and would like a convenient place to get information. 

MESSAGE

New Noise Magazine: Can I Scream?

COMPETITION

Decibel Magazine, Alternative Press, Punknews.org, Revolver Magazine

DISTINGUISHING CHARACTERISTICS

Non genre specific coverage, emphasis on alternative music that other alternative magazines do not cover, the magazines are distributed freely across the United States

CREATIVE CONSIDERATIONS

Clean type with dirty/grungy imagery. Explore classic typefaces fused with modern layout design/spreads. Continuity between articles, exploring options for elements to use inside the magazine.

TONE

Classic, dirty, beaten, grunge, rougher looking Rolling Stone

MOOD BOARD

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