Updated Jan, 25th 2014
Here's my design brief:
Tiago Forte is a productivity coach and workflow designer based in San Francisco. The current brand for his business GSD.LAB is not unified and consistent, and does not communicate the unique concept he advocates or encompass his full range of services.
To create a new brand around Tiago’s various products and services that is aligned around his core ideas and communicates his personality.
3. Target audience
Highly educated professionals aged 30-50, who work in creative or knowledge fields, who are looking for work-life balance and better strategies/tactics for their work performance. They are moderately tech-savvy, urban, with an appreciation for both technical and design solutions to their problems.
Tiago Forte will help you create a daily workflow customized to your values, priorities, and goals. This workflow will help you achieve your goals faster, save time and energy, and gain a sense of balance and purpose in your work and life.
6. Distinguishing characteristics
7. Creative considerations
8. Tone or key words
Here's my moodboard, via Pinterest. I'm not sure all of these are direct inspiration for this logo, but they are logos that I like and want to pattern my own after, in some way.
-------------------- Update 1/24/14 ----------------------
I chose 2 highly contrasting fonts for my brand:
The top one (Bebas Neue) will be used for headlines and titles, the bottom one (Quicksand) for text.