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Olumide Y.

Create what you want to see | #consumersofculture

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New Brand Introduction

Hello Class, 

My name is Olu 

For my project I decided to make a new brand introduction email to my former customers. 

I had a clothing brand called The African King and ended that brand to start a new brand called Pidgin English Co. I wanted to thank my old customers for their business and support and wanted to have a smooth introduction into the new brand and also give them a oppportunity to learn more about the brand with a sneak peek of the website and discounted clothing, for being supporters.

1. Email 

fe26da7b

2. Business Goal

I wanted to introduce my old customer to my new brand without them unsubscribing to my email list.

3. Was it Successful 

I would say yes, I only had 3 people unsubscribe and got positive feedback about the new brand!

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