VIRALITY MAP
Selfish reasons to use neverlikeditanyway.com
- Sellers:
- Make money – the highest price possible for the lowest effort (money)
- Reinvest that money in themselves – something they want FOR them (money/status)
- Show off to their ex (and friends) that they have moved on (power)
- Prove that they are an empowered, modern woman (power)
- Buyers:
- Finding a unique item with a twisted story for bragging rights (recognition/status)
- Visitors
- Finding crazy stories to share with their friends for great conversation (status)
- Prove they have a finger on the pulse (status)
Ways to play to these desires
- Sellers:
- “Be Gone” button: share feature once listing has been created
- shares listing on FB, Twitter and Pinterest
- “Itching to be free of your goods? Share that bad boy!”
- “DTM” button: share button to prove you’ve moved on
- Shares listing with specific email addresses
- “Share with…ahem… a certain someone?”
- Gaming system to indicate level of ‘over it’
- The more items someone sells, the more points they get
- Option to have a “friend complete the story” on your behalf
- You make the listing, your friend fills out the story.
- “Don’t want to dwell any longer – have a friend tell your story for you!”
- “Number of Views” – weekly summary of how many people have read your story and been inspired
- Share your story of what you bought with the money and get a free listing
- “Breakup Baggage Parties”
- Cleanse with a friend: get your girlfriends over and cleanse yourself of your exes together – we’ll send you some bottles of bubbly
- Not sure if you should sell?
- Get second opinion from friend
- Buyers:
- Include stories of what someone will use with the money they buy
- Send advice to the person you bought an item off
- Visitors:
- Create more engaging buttons
- You Had It Coming, Jerk, FML
- Encourage user comments
- Battles: Who had it worse section (instead of TELL IT)
- Share Inherent:
- Cleanse parties
- Complete a story for a friend
- Incentivise Share:
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