VIRALITY MAP

Selfish reasons to use neverlikeditanyway.com

• Sellers:
  • Make money – the highest price possible for the lowest effort (money)
  • Reinvest that money in themselves – something they want FOR them (money/status)
  • Show off to their ex (and friends) that they have moved on (power)
  • Prove that they are an empowered, modern woman (power)
• Buyers:
  • Finding a unique item with a twisted story for bragging rights (recognition/status)
• Visitors
  • Finding crazy stories to share with their friends for great conversation (status)
  • Prove they have a finger on the pulse (status)

Ways to play to these desires

• Sellers:
  • “Be Gone” button: share feature once listing has been created
    • shares listing on FB, Twitter and Pinterest
    • “Itching to be free of your goods? Share that bad boy!”
• “DTM” button: share button to prove you’ve moved on
  • Shares listing with specific email addresses
  • “Share with…ahem… a certain someone?”
• Gaming system to indicate level of ‘over it’
  • The more items someone sells, the more points they get
• Option to have a “friend complete the story” on your behalf
  • You make the listing, your friend fills out the story.
  • “Don’t want to dwell any longer – have a friend tell your story for you!”
• “Number of Views” – weekly summary of how many people have read your story and been inspired
• Share your story of what you bought with the money and get a free listing
• “Breakup Baggage Parties”
  • Cleanse with a friend: get your girlfriends over and cleanse yourself of your exes together – we’ll send you some bottles of bubbly
• Not sure if you should sell?
  • Get second opinion from friend
  • Buyers:
    • Include stories of what someone will use with the money they buy
    • Send advice to the person you bought an item off
    • Visitors:
      • Create more engaging buttons
        • You Had It Coming, Jerk, FML
• Encourage user comments
  • “What Should I do?” blog
• Battles: Who had it worse section (instead of TELL IT)

• Share Inherent:
  • Cleanse parties
  • Complete a story for a friend
  • Incentivise Share: