Nevahold - leverage the power of social media to get your voice heard

Nevahold - leverage the power of social media to get your voice heard - student project

Product Name : Nevahold

Product Description

Nevahold is a customer service app that leverages the social influence of it’s users to help consumers get quick responses to their questions from companies, the service can also be used for praising companies that provide exceptional customer service. 

You will agree with me that most of the time when someone with about 1000+ followers request for support from a company through social media, there is high probability for them to get a response on time as compared to another person with 50+ followers. The service leverages the power of other people’s social influence to level the playing ground.

How it works

There are two ways of using the service

  •  Twitter: By adding #nevahold to your tweet to a company you get consumer advocates that have joined the platform to support your tweet.
  • Website   (

               Step 1: Select the company you want to reach

               Step 2: Share what you want to shout about!

               Step 3: Let us know if it’s a question, complaint or praise for the company

               Step 4: Click “SHOUT NOW” to get your voice heard.

Nevahold - leverage the power of social media to get your voice heard - image 1 - student project

Viral Map

List all major “players” in the system

  • Consumers that request support from companies through social media
  • Consumer advocates
  • Companies

List out any selfish reasons why each player would need their contacts/friends to join the service

  • Consumers want to increase the reach of their questions to companies so as to put enough pressure on companies to respond quickly.
  • Consumer advocates wants to be associated with a positive change and recognised for putting smiles on the face of other consumers.
  • Companies want more people to see their positive remarks from their customers which serve as a free positive word-of-mouth for them

List out all things you could possibly charge each player for on the service

  • Currently have not figured out a way to charge consumers {{thinking}}
  • As nevahold users grow, analytics on the vast amount of user data would be provided to companies on a subscription basis.

                     - Type of questions asked.
                     - Response rate of customer service agents
                     - Root causes of problems
                     - Sentiments of questions

  • Anytime a nevahold user complains about a company, it serves as a unique opportunity to show a targeted ad from a competing company.

For 2 and 3 above give a very short reason you think the player would be motivated to need their contact or pay for the service 

  • The user’s data and analytics is a valuable information for companies.

List the channels (email, facebook, text message, etc.) that you will send your users’ invites

  • Twitter,Facebook,Email