Netflix and Hemlock Grove: Increasing Net Subscriptions Utilizing the Youth Market

During my insights mining I found that only 10% of visitors to Netflix.com are in the 18-24 demographic. 

I feel like this is an untapped market for Netflix, as they are more receptive to streaming services and are cutting the cord from traditional media outlets. 

The campaign is two-tiered, combining traditional digital outlets with social media and influencer marketing.

Presentation Below:



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