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Netflix and Hemlock Grove: Increasing Net Subscriptions Utilizing the Youth Market
During my insights mining I found that only 10% of visitors to Netflix.com are in the 18-24 demographic.
I feel like this is an untapped market for Netflix, as they are more receptive to streaming services and are cutting the cord from traditional media outlets.
The campaign is two-tiered, combining traditional digital outlets with social media and influencer marketing.
Presentation Below:
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