Navigation Simplification Project

Background

My company's product is a business management software. It has been around for 10 years and is extremely robust in features. In fact, there are so many features in the software that clients are becoming increasingly more and more frustrated that the features they need are difficult to find. There are two sets of navigation, tab navigation and drop down navigation, most of the advanced features are hidden within the drop down navigation. 

  1. Problem Hypothesis
  2. New clients feel overwhelmed by the software, they cannot easily find the features that they need to run their business successfully. Veteran clients are losing faith in our continuous improvement. 
    1. New clients feel overwhelmed by the software, they cannot easily find the features that they need to run their business successfully. Veteran clients are losing faith in our continuous improvement. 
  3. Solution Hypothesis
    1. If we provide our clients a "home page" in our software to replace the drop-down navigation our clients will be able to find/discover new features faster, they will be more confident in the software and will feel less frustrated.
  4. Assumptions about the project/users
    1. Users are comfortable leaving the screen they are currently on to navigate to the home screen in order to find the functionality they need
    2. We are able to categorize all of the features our product offers into 6–8 distinct groups 
    3. A card interface is easy for our users to understand and use
  5. Riskiest Assumption
    1. Users are comfortable leaving the screen they are currently on to navigate to the home screen in order to find the functionality they need
  6. MVP 
    1. Create a list of 20 common user tasks to run through on design mock-ups in order to validate the "home-screen" idea.
  7. Data to Collect
    1. Task completion success – 80%
    2. Task completion time
    3. Perceived/Actual Ease of completion  – 80% correlation

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