Sorry, your browser is not supported
To have the best experience using Skillshare, we recommend that you use one of these supported browsers.

15

1

NMDesignz

Creative Brief

NMDesignz

 

Background: Who is the client, and what is their situation?

 

NMDesignz is a graphic design firm, that has the ideas of a brand identity but has yet to develop one

 

 

Objective: What are you trying to accomplish?

 

 

Create a consistent brand image that can translate to any form of marketing

 

 

Target Audience: Who are your ideal customers?

 

 

Ideal customer: Restaurant in the Boston/Worcester MA area looking to brand/re-brand their location from start to finish. Including Logo-Brand Identity-print-web-signage

 

 

Message: What is your client trying to say? 1 sentence, addressed to the audience

 

 

NMDesigns is driven by the passion for creativity, and to bring the clients vision to life.

 

 

Competition: Who are your clients biggest competitors? Specific or general

 

 

Web & graphic design firms in the Worcester County area

 

 

Distinguishing Characteristics: What makes your client unique? Bullet points, start to finish

-       Our business is driven by passion, not sales

-       We believe in delivering a unique and quality product

-       Our customers have a passion for their business, and we’re equally excited to bring their visions to life

 

Creative Considerations: Does the client have any specific directives that should apply to the work?

 

A logo is already in use

 

Tone / Keywords: What personality does the client want to project to their audience? Specific words, 5 or less

Dedication                quality           zeal                 creativity                   different

 

I'm a little torn between the right or the left logo...the right is the original, i would value anyones thoughts/feedback.

Comments

Please sign in or sign up to comment.