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Creative Brief



Background: Who is the client, and what is their situation?


NMDesignz is a graphic design firm, that has the ideas of a brand identity but has yet to develop one



Objective: What are you trying to accomplish?



Create a consistent brand image that can translate to any form of marketing



Target Audience: Who are your ideal customers?



Ideal customer: Restaurant in the Boston/Worcester MA area looking to brand/re-brand their location from start to finish. Including Logo-Brand Identity-print-web-signage



Message: What is your client trying to say? 1 sentence, addressed to the audience



NMDesigns is driven by the passion for creativity, and to bring the clients vision to life.



Competition: Who are your clients biggest competitors? Specific or general



Web & graphic design firms in the Worcester County area



Distinguishing Characteristics: What makes your client unique? Bullet points, start to finish

-       Our business is driven by passion, not sales

-       We believe in delivering a unique and quality product

-       Our customers have a passion for their business, and we’re equally excited to bring their visions to life


Creative Considerations: Does the client have any specific directives that should apply to the work?


A logo is already in use


Tone / Keywords: What personality does the client want to project to their audience? Specific words, 5 or less

Dedication                quality           zeal                 creativity                   different


I'm a little torn between the right or the left logo...the right is the original, i would value anyones thoughts/feedback.


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