Updated Feb, 14th 2013
I decided to be basic by breaking down the name of the targeted product.
English isn't my first language. So, I positioned myself as a ESL student once again and how I'd be tempted to know the meaning behind the name. As you may or may not know, most of us when learing a new language, tend to want to translate everything.
Thus, the immediate image was of a fisher's net and a bunch of movies inside of it.
I believe the concept behind my image is that you as a consumer went fishing and grabbed a bunch of flicks and now you are able to watch it all in one place, with NetFlix.