Hyemi O.

Designer. UI, Brand Identities & Type

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N.O.C.S Original Crawfish/Crab boil

Hello everyone, I'm Hyemi Oh  I'm so excied to working on label desgin!

I want to create a original crawfish boil product from my favoraite local resturant New Orleans Cajun Seafood (Orlando FL), a vietamese family own spot where I enjoy the original New Orleans cajun recipe seafood.

Owner's family moved to Orlando after Hurricane Katrina and It's been me and my sister's regular dinner place - such a seafood heaven! - YUMMM Spicy garlicly, buttery crawfish and blue crab is the best thing around the town.

They don't have their own merchandise at all although I can imagine someday they would come up with their original Crawfish, crab and shrimp boil product so I am making the label for original boil bag label.

hope you enjoy.

PRODUCT

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MOOD BOARD

I getherd some lettering and packaging insparations for few days :) checkout my pinterest board

http://pinterest.com/nabi84/label-design-class-mood-board/

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I'm drawn to use of negative space and mix of illustration with text.

FIRST SKETCH

I drafted some thumbnails idea and sketched this pretty quickly. ObviouslyI need to add bunch more elements but I ilke how it turn out so far.. nice contents around the big crawfish drawing. I want to wrap up with nice box shape and trace the sketch digitally soon.

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More progress to come!

SECOND SKETCH

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Finally fixed the scanner. yay I tried to draw big blue crab with different lettering.

I like how centered and on point. 

GOING ON TO ILLUSTRATOR 1.

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lettering on crab's belly. more smoothing and twek todo! also need to draw entire image tonight :)


 FINAL TOUCH

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I was working little by little every night for this week!

My experience with illustrator is very small so this was long learning process. made bunch of mistake, and read lots of tutorial articles to achieve exactly what I want it to be looked .

If you guys have any good lettering advice, let me know!

MOCK UP VERSION.

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thank you for all feedback and likes :)

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