This is my make belief brand - Ive chosen to create this brand to demonstrate a practical example of how a Positioning Statement and subsequently Tagline can be created, by using my process outlined in the class.
So to set the context, here's a description about my make belief brand:
A not-for-profit health organisation that promotes good health, providing education services and connecting people with a network of medical professionals, based on your specific needs and requirements.
While majority of the brand's touchpoints with customers is online, it offers more than just an informative website, having established several free services unique to it that enables customers to make informed decisions regarding their health
The brand's website connects customers to a network of global medical specialists that wouldn’t have normally be available to them
The brand's mission is to expand your reach because you want everyone to be empowered with tools and resource to have better health
Below is a link to my completed Brand Worksheet, as well as the snippet of the finalised Positioning Statement and Tagline options.