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My first foray out of design school and into the business (card) world

Experimenting with Futura - a typeface that really appeals to me right now :

Until I realized I wasn't able to coordinate the text density effectively, so I went with Gotham Narrow :

And settled on what feels like a much too safe/sterile design : /

Okay, I know I can do better, plus I shouldn't have given up on Futura so easily. I also learnt that there's a unique way to vary density across a page for every font.

Here's my first attempt with a serif. The font is Adobe Garamond Pro and I am guilty of a type crime - I've forced the small caps since I can't yet afford to buy any of the really nice serif families yet. After a night of sleeping on it, I will create something that does this section a little more justice.


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