Gaëlle Lalonde

Illustrator, Designer, Entrepreneur

126

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My example: The Freaker on Kickstarter

Well this exempla might be a bit dated, but when Chris said to share a real-world example of effective marketing, it's the first thing that came to my mind.

I'm really not so out-there as the team over there is, so my future marketing is probably not going to be in that style, but it's still inspiring to not take oneself too seriously, and damn it works!!!!!

There was a lot of awesome and hilarious videos, and a very coherent marketing. They also organized a lot of fun events in the US (since I'm in Europe I've only heard about it), all that to sell bottle covers.

To see their campain click here!

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