My Strawberry Nights

My Strawberry Nights - student project

What made me do this project in a manner way more detailed that most of my Skillshare projects, was the fact that I'm probably the worst illustrator on Earth when it comes to colour-picking. I don't have to exaggerate here, my Instagram feed looked like a colour bomb until I made myself commit to one palette and stick to it (which was like a month ago).

Since I decided to redo my logo again (please, let it be the last time!) and the previous one failed me mostly because of the wrong colours, I realised that this class is my chance to finally make it right. Meanwhile, I'm also working on a client's logo and colours are very important in that one, so I needed to learn at last. I guess I more or less figured my own process, so hopefully, I'll have less problem with this part in the future.

So here's my journey. Enjoy! :)

Part 1 - a photo inspiration

My Strawberry Nights - image 1 - student project

In the beginning I've done a couple pictures this way (only sloppier, this is curated ;) ), but even though the colours were pretty, I didn't feel the connection. Only after I actually chose the palette using different methods, I've found this picture:

My Strawberry Nights - image 2 - student project

The colours are almost exactly the same as the ones I picked using other methods. Only the background is darker here.

Part 2 - a seasonal palette

I had a good feeling about this one. And I was right. It took me two attempts to get the palette I liked and that actually worked for the logo. And my brand is definitely a Spring :)

My Strawberry Nights - image 3 - student project

This way I've found 4 out of the final 6 colours, but it was definitely a good start. And the files that Faye prepared are so easy to use in Illustrator!

Part 3 - Coolors

I tried to give other pages a shot too, but since I was already familiar with Coolors, it was the easiest for me to use. I copied the hex codes from the above seasonal palette and started tweaking them a bit. I also tried to find the right PANTONE colours, but then I realised I'm very far away from printing anything on paper and I can't really request a PANTONE print on a T-shirt, so 2 hours later I decided to stay with the ol'good hexes :D

My Strawberry Nights - image 4 - student project

Part 4 - a moodboard

Ok, I haven't done this one yet, as well as the real-life palette search. But I guess I'll be on the lookout for the right moodboard materials for my already picked colours. I can use the inspiration for more brand materials.

The final palette

I must admit the idea of coloured circles makes sense to me way more than any other geometrical figures and I think I'll actually start using circles in my clients' work too. My clients are usually small businesses, so any kind of help with their branding is well received and I think the circles are providing some beginners guidance.

My Strawberry Nights - image 5 - student project

And here's a little strawberry pattern to go along with my new palette and logo:

My Strawberry Nights - image 6 - student project

Thanks for reading! :)

Ula Sas
Self-educated illustrator