So my purpose statement is:

 My expertise in gemstones and jewellery design removes the pressure of having to think of all the details so that you can focus on designing the piece of jewellery you, or she, always dreamed about.

I am a gemmologist ( gemstone consultant) and jewellery designer. 

My key character words : Competence, Excellence, Creativity, Integrity/Honesty, Relationships/Community, Meaningful work and Spirituality

My content strategy is definitely Instagram ( be more consistent) and my Website ( which is almost done .. few more days to go !) and maybe look at Pinterest