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My Projects :)

Logo and Branding with Type

Here is a logo that I think shows off the branding of the company well. Sanitarium is an approachable family brand of healthy foods. The orange aspect is earthy with a bit of wheat in the middle of the script with a hand written font that seems easily relatable. Out of the corner of my eye the wheat also made me think of a person jumping, a stance also suggesting health.

I think the word for Sanitarium is also really clean but not stuffy and old. It is a modern take on an old company in Australia. I like it!

10 fonts 10 words


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