My Personal Branding and Strategy through Social Media | Skillshare Projects

Nina Rycroft

Picture Book Illustrator

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My Personal Branding and Strategy through Social Media

LIST 3-5 OF YOUR PAST SUCCESSES:

  1. Illustrating 13 picture books and winning a couple of awards.
  2. Being invited to the Ipswich festival in Queensland Australia.
  3. Deciding to start my own business, using the skills that I have but taking a side-step to continue moving forward
  4. Learning how to use Wordpress and then building my own website
  5. Publishing my first class on Skillshare

LIST 3-5 OF YOUR MOST FULFILLING CONTRIBUTIONS:

  1. One-on-one mentoring
  2. Teaching
  3. Going into primary schools and inspiring/teaching young students (who don]t think they can draw) to draw!
  4. Family first. Keeping my work flexible enough so that I’m always available for my kids etc. 

LIST 1-2 GOALS FOR 1, 5, AND 10 YEARS FROM NOW:

1–2 years: Regular classes on Skillshare and other online platforms including YouTube, a successful Picture book Master Class with ASA (Australian Society of Authors).

5 years: Running successful classes on my own platform, class collaborations with illustrators and artists. A strong online following. Earning enough income to justify investing in a proper studio space. Investment property. Travel…Bali, Cambodia, India, Vietnam.

10 years: A successful studio base and online business. Classes (online and studio base) aligning to my new interests. I paint for a living, travel for inspiration and surround myself with friends and family.

 

PERSONAL STATEMENT

I am living the creative life, inspiring others to do the same.

 

CHARACTER TRAITS

  1. Growth
  2. Wealth
  3. Community
  4. Creativity
  5. Meaningful Work
  6. Flexibility
  7. Happiness
  8. Health
  9. Helping others
  10. Quality

 

MY CONTENT STRATEGY

Wordpress

Role: Home base
Content: Classes (beginner – master), tutorials, products, resources and a regular blog
Postings: Once a month (leading to x5 a week, 12noon )
Community Attributes: Beginner illustrators, loyal students, illustration enthusiasts, picture book illustration enthusiast (mums, librarians, teachers), personally connected to me, 80/20 female/male

YouTube

Role: tutorials
Content: beginner classes (5-10mins), how-to draw…, how-to-paint… sketchbook sessions.
Postings: Once a week (Monday 11am)
Community Attributes: Beginner illustrators, DIY Artists, younger 12-25 years old, 50/50 female/male

 

Online Teaching Platforms

Role: classes/courses
Content: Picture Book Illustration Themed Projects (30mins-1 hour), Masterclasses,
Postings: Once a Month (last day of each month)
Community Attributes: Beginner illustrators, creatives, drawing enthusiast, picture book illustrator wanna-be’s, 80/20 female/male

Instagram

Role: Gallery
Content: Projects, inspirations, experiences, events,
Postings: One a day (leading to twice a day –7am and 1pm)
Community Attributes: art/illustration enthusiasts, inspirational seekers, students, 80/20 female/male

Pinterest

Role: Journal
Content: ideas, inspiration, things to do/try, DIY artworks from tutorials, Possible work invitations
Postings: One a week (Friday 2pm)
Community Attributes: art/illustration enthusiasts, inspirational seekers, students, 80/20 female/male

Facebook

Role: Journal
Content: Projects, inspirations, experiences, events, art challenges.
Postings: One a week (leading to once a day –9am)
Community Attributes: art/illustration enthusiasts, students, readers, teachers/librarian/authors, 90/10 female/male 

 

 

 

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