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My Pennies Count

My Pennies Count Blog Overview

Reasons for My Pennies Count

Personal Reasons

  • Express ideas and thoughts
  • Connect with like minded individuals
  • Empower and encourage people
  • Improve writing and communication

Business Reasons

  • Outlet for creativity
  • Increase business connections
  • Open stream of revenue through advertising
  • Develop projects and products to sell

Demographics (quantitative traits)

  • Female
  • 18 to 35
  • Student, entrepreneur, creative
  • Proficient in technology so has access to multiple devices

Psychographics (qualitative traits)

  • Warm hearted, generous
  • Open to learning, hard worker
  • Family oriented, strong ethics/morals
  • Self worth, wants to excel
  • Creative
  • Reader
  • Christian/spiritual

Ideal reader

Anita is a beautiful, vibrant, 19 year old ready to begin college. She grew up very sheltered and is ready to explore life. Even though she wants to experience all that life has to offer, she does not want to be forced to compromise her beliefs. She loves God and she does not want to be confined to the four walls of a church. Anita is an avid reader, fashionista, and addicted to Pinterest. 

Joan is a wife and soon to be mommy. Balancing time, family, personal goals, and having time to relax has proven challenging. Through all the difficulties she acknowledges that everything that she has is a blessing. Joan attends church weekly and is extremely active in ministry and her church. Joan consistently searches for resources that will help her balance the beautiful but hectic life she lives. 

As a 32 year old divorced woman Kameron finds herself in a very broken place. She hates the fact that she is has to figure out how to live a life separate from the man she loves especially with 3 children. Life has become less of a struggle but it's still not easy. Kameron holds true to her standards and uses activities with her children and around the house to help her move on. 

Blog Style 

Personal - Diary = Intimate

Informative - Overload = Enlightening

Christian - Judgmental = Free spirited

Eclectic - Random = Diverse

Conversational - Argument = Friendly

SMART Goals

  • Have at least 100 followers/like per social media outlet 3 months after launch
  • Write publish and sell book written by me by February of 2016 on the blog
  • Begin accepting advertisement by April 2016
  • Create steady stream of income by September 2016
  • MPC serve as a platform for others endeavors I participate in

Brand Statement

My Pennies Count is a free spirited, diverse, intimate blog focused on providing content about living a life of fulfillment and balance for women who want to invest in their growth as a human being and contribute to the well being of family, friends, and community. 

My Pennies Count exist to

  • Empower and encourage women
  • Inspire change and growth
  • Be transparent  

By putting in the effort to develop quality content on a regular basis My Pennies Count

  • Express ideas and thoughts
  • Connect with like minded people
  • Develop projects and products that can be used to help others reach a level of achievement and harmony

Content Pillars

Spiritual (Engagement)

  • Bible Devotionals
  • Intangible things ( forgiveness, joy, etc)

Personal/Family (Evergreen)

  • Family Time
  • Life Transitions

Lifestyle (Evergreen)

  • Fashion
  • Home
  • Food

Events

  • Holidays/Seasons
  • Products/projects
  • Giveaways 

Sourcing

  • News Outlets
  • Social Media (Twitter, Facebook)
  • Daytime Television 

Storing 

  • Pocket (for reading content later)
  • Evernote (for storing ideas)

Publication Channels

  • Facebook
  • Twitter
  • Instagram
  • YouTube
  • Pinterest

Publication Frequency

  • 2-3 times a week

Roles/Responsibility (All Me)

  • Content Strategist
  • Copywriter
  • Designer
  • Proofreader
  • Approved

Project Flow

  1. Draft 
  2. Revision
  3. Proofread
  4. SEO
  5. Social Wording
  6. Design for blog and social media
  7. Final review 
  8. Publish

Each month has a theme and post for that month relate to what the theme is. 

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