Updated Feb, 3rd 2013
UPDATE: Color Vectors
Despite not being the most prolific on the page, I still like the more "squared" circles, even though they don't translate as well into "p" and "d." The colors I know I want to be fairly complementary, and I'm feeling the cyan/magenta combos.
Here are my two.5 pages of sketches, I like the look of the old-timey banners, but I feel that comes off better as a package than a design company logo.
To be honest, I really like the simplified "pd" circles at the bottom of pg 2 and on pg 3. The shapes are easy to view, and can translate to big or small. I don't know if they are understandable as a p and a d (for Pellegrino Design) though.
I'm a recent product design grad trying to "make it on my own" as a freelancer. So far, I feel like my logo (you're seeing version 1.2 above) doesn't really advertise my skills or aesthetics very well. I'm looking to (re)design my own logo to be more powerful, attractive, and clever.
The demographic I'm aiming for is similar to me, but definitely not me. I'm designing this logo to catch the attention of the hungry, start-up-minded grads of my generation. So I'm looking at 22-28 year-old college graduates, who have interest in both design and business. I'd rather not pigeonhole this project's focus into one gender, but I'll say male since it will most likely ease the design process for me. The end result should be gender-neutral, ideally.
I've noticed I have an affinity for desaturated, yet vibrant colors, especially when warms & cools are juxtaposed. Contrast is what sticks out to me, the play of warm vs. cool and complementary (opposite each other on the "color wheel") colors.
For the most part, I love using and seeing sans-serifs in print and design, they feel more versatile yet powerful. However, serifs can definitely add a "vintage" feeling which could be desirable in some cases. The type that resonates most with me is a blend: Huge sans-serifs with taglines or secondary bits in a delicate serif.
I'm definitely seeing a "center-aligned" focus, with a clear rule of thirds working. In the demographic I'm looking for, order is important when creating a product, for ease-of-use purposes. A popular design motto is Keep It Simple, Stupid (KISS)-- meaning don't overcomplicate things; simpler is easier/prettier/better.
I think "clever" is the best way I can describe my concept aim. In young business-starters, their idea usually involves no small amount of wit and cleverness.