Mona geekin' Lisa

Hi, I'm Marcus and my brand will be called "Mona geekin' Lisa". I took this course a month ago, but just got around to collecting all the stuff I've been working on.

The brand's goal is to encourage more women and girls to learn and seek professions in technology, as well as create a visual identity for those involved. Currently, even in the top, progressive technology firms like Apple and Google, there are only 20% women working in technology related jobs.

It's a problem because the world around us is changing fast to incorporate software and technology all around us, but only few women are involved. I got the idea that design could be used to change the visual perception of women and technology. I'm creating designs that challenge traditional perceptions of females and technology, e.g. the Mona Lisa or Rapunzel at a laptop. These will be sold on drop-shipped T-shirts, phone cases and posters, to serve as mobile billboards and conversation starters.

There are other designs for each of the three ideal customer groups, but of course there is overlap. One group of designs are cute, fun and kid-friendly, while a third category focuses on traditional geek identity with a distinctly female focus.

Moodboard

These images are from Pinterest. The comments are not always relevant.

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Colour Palette

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Brand Strategy / Where

Since I want it to be its own strong brand, I will not be using services like society six or red bubble. When you sell through those services, your own brand takes second place to their marketplace, and customer loyalty is low. Most importantly, they control the customer mailing list, and customers belong to whoever owns that list.

All sales will be from the brand's own website. I will use content marketing to attract customers who are interested in the subjects the brand stands for, such as successful women in technology and tutorials on getting started building web pages and coding apps.

I've had a go at a logo, but so far wasn't satisfied. Because the brand itself is about challenging traditional perception, I did not want to use stereotypical iconography like the thick rimmed geek girl glasses, or the propeller cap.

It would be great to have a logo that truly expresses what the brand stands for in a simple but bold manner. A logo that could stand on a T-shirt on its own.

Mission Statement

Mona geekin' Lisa, encourages women and girls to learn about and seek professions in technology with designs, writing, and tutorials that build identity and challenge traditional perceptions of females and technology.

Ideal Customers

Beyond the customer profile, I added a discovery section because the big question is how customers will find you.

Amy is 23 and thoroughly dissatisfied with the boredom of her 9-to-5 cubicle job she got after graduating two years ago. Her income is average, but it's not primarily more money she seeks. It's something creative. Amy loves how her gadgets allow her to communicate and create things, but she has never even considered that she could design and create apps herself.

Discovery: Amy would discover MGL via inspiring articles on successful women in tech, or via our designs. There she would learn of our courses on how to start a new, better paying, career in technology.


Alison aged 26 works in a well-paid job in the tech industry. She identifies as a geekette, but laments the lack of clothing designs and tech accessories specifically made with female geeks in mind.

Discovery: Alison finds MGL via either, an article on contemporary women doing fascinating things in technology, or finds one of our T-shirt designs via social media.


Judy is 36, and the mother of Jason, age 8, and Annabel age 12. They are a suburban family with a middle-class income. There is no room for much luxury, but enough to buy gadgets every couple of years, and go on annual family holiday, or send the kids to summer camp. Judy is equally fascinated and concerned with how her kids interact with technology. She has all the usual worries of a contemporary parent, like whether they are getting outside enough and how to keep them safe on the Internet while ensuring her kids are sufficiently proficient to be good in school and beyond. Judy has never imagined women building the computers and gadgets she uses every day, nor writing the applications for them. She is intrigued to discover that girls are learning to code applications, and wonders whether her daughter might be interested in a hobby that could lead to a well-paid job in the future.

Discovery: Judy finds MGL via one of the articles on keeping your kids safe on the Internet. Sees the designs with kid-friendly motifs related to technology. Possibly reads the pieces about women in the past who created amazing technology. Discovers the super easy beginners guide to building apps specifically built for girls.

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Logo

Faye, I would like to enter for the logo designed by you competition. That sounds great.

I've had a go at a logo, but so far wasn't satisfied. Because the brand itself is about challenging traditional perception, I did not want to use stereotypical iconography like the thick rimmed geek girl glasses, the propeller cap, or standard sci-fi type.

It would be great to have a logo that truly expresses what the brand stands for in a simple but bold manner. A logo that could also be on a T-shirt on its own.

Samples

Here are a few samples. Any ideas on validating the designs?

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