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Molly Brekke Personal Brand

CREATIVE BRIEF

Background

I am graphic designer without a brand identity for myself. I am looking to gain freelence work and get a full-time creative position.

Objective

To reflect my style in my branding and create an appealing backdrop for my resume and portfolio.

Target Audience

Creative directors or managers that review resumes and hire creative talent.

Message

With a great attention to detall and unconventional approach, I will am a great addition to any creative team.

Competition

Other graphic designers looking for full-time and freelance jobs.

Distinguishing Characteristics

   •  Background in print design, with recent study and practice in digital design

   •  Willingness to research and learn

   •  High attention to detail

   •  Ability to communicate and collaborate to find the best design solution

Creative Considerations

   •  Neutral tones to work as a backdrop to my portfolio

   •  Unexpected pops of color

Tone or Key Words

   •  Modern

   •  Trendy

   •  Clean

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MOODBOARD

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LOGO

My starting point for designing a logo for myself was to use my initials and connect them like I have been signing my initials for years. However, I don't know if this enough to stand out...or which one works better? I would apprecitate feedback!

After some feedback from friends I have decided on the logo below in those color options. I have also added another option in case I want a more feminine option, or I want to show use my whole name. Do these go together or should I stick with one or the other?

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COLOR PALETTE

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TYPOGRAPHY

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